Hand Assembled by Alfonso

Timeless Luxury Watches

Bespoke timepieces, hand assembled and individually regulated by Alfonso — so no two are ever the same.

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FEATURED COLLECTIONS

Always something new

The collection is always growing

New hand-assembled timepieces are added regularly. Check back often, or subscribe below to be the first to see each new release from Alfonso's workshop.

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A passion for fine watchmaking

Our story

A passion for fine watchmaking

Every Aragon timepiece is hand assembled by Alfonso from globally sourced parts and 316L steel to Seiko (TMI NH) and other well-respected movements. Each watch is regulated on the timegrapher, waterproof tested and fitted with a sapphire crystal, so no two watches are ever the same.

Your watch, built to order by Alfonso

Bespoke commissions

Your watch, built to order by Alfonso

Beyond the collection, Alfonso creates fully custom, bespoke watches to your specification dial, case, movement and finishing chosen together with you. A video consultation is preferred for every custom build, so your one-of-a-kind timepiece can be planned in detail before a single part is assembled.

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Personal laser engraving

Make it yours

Personal laser engraving

Add a personal touch to your timepiece with custom laser engraving a name, a date, initials or a short message, precisely etched onto your watch. Ask Alfonso about engraving options when you place your order.

Made for a lifetime of moments

The Aragon world

Made for a lifetime of moments

Timepieces designed to be worn, lived in, and remembered.

What collectors say

Trusted by enthusiasts worldwide

  • Aragon Watch Co did an amazing job with the custom watch he made me! His customer service all the way through from the design process to making the watch and eventually receiving the watch was impeccable.

     Zack Walker

  • Purchased a watch from Aragon watches, Alfonso the owner is great to deal with, and the watch is top of the line quality. I keep getting compliments on it every where I go. Very happy customer.

     Shea Kearns

  • Amazing quality! Has the exact look I wanted love it! The moon will be happy while astronauts pretend to go around it while wearing an Aragon watch

    Jared Isaacman

  • The Watch turned out even better than I expected! It's stunning and feels great! Thank you 🙌. Already thinking about my next one"

     Javier B

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